Table — Metric Studio

Every project starts in a different place. Some clients come in with a clear vision and just need it made well. Others have the instinct but want a thinking partner. And some are starting from scratch and need the full picture built together. The tiers below reflect that. We scope each project to match where you actually are, and sometimes that means a conversation about where you should be. Every project also draws on eight years of vendor relationships built at The New York Times, so recommendations come from experience, not a Google search.

	Make It You know what you want and just need it made well.	Shape It You have ideas but want a thinking partner.	Build It You're starting from scratch and need someone to own the entire process.
Strategy		Defining the right products for your brand Audience + use-case thinking	Full market + competitive research Defining the right products for your brand Audience + use-case strategy
Design	You bring the brief, we execute it well Focused design exploration that stays close to your brand assets	We shape the brief around your ideas and bring new creative directions to the table Design exploration that pushes beyond your existing assets	We lead the brief and invest deeply in creative exploration Design exploration with the space to develop a connected yet entirely new creative approach
Sourcing	Drawing from a trusted vendor network built over years of experience	Drawing from a trusted vendor network built over years of experience Seeking out additional products outside the typical merch landscape	Drawing from a trusted vendor network built over years of experience Deeper vendor exploration to support a more expansive creative scope
Production	Complete vendor coordination from first contact to final delivery	Complete vendor coordination from first contact to final delivery	Complete vendor coordination from first contact to final delivery
Effort	Focused	Moderate	Expansive

	Make It You know what you want and just need it made well.	Shape It You have ideas but want a thinking partner.	Build It You're starting from scratch and need someone to own the entire process.
Strategy		Defining the right products for your brand Audience + use-case thinking	Full market + competitive research Defining the right products for your brand Audience + use-case strategy
Design	You bring the brief, we execute it well Focused design exploration that stays close to your brand assets	We shape the brief around your ideas and bring new creative directions to the table Design exploration that pushes beyond your existing assets	We lead the brief and invest deeply in creative exploration Design exploration with the space to develop a connected yet entirely new creative approach
Sourcing	Drawing from a trusted vendor network built over years of experience	Drawing from a trusted vendor network built over years of experience Seeking out additional products outside the typical merch landscape	Drawing from a trusted vendor network built over years of experience Deeper vendor exploration to support a more expansive creative scope
Production	Complete vendor coordination from first contact to final delivery	Complete vendor coordination from first contact to final delivery	Complete vendor coordination from first contact to final delivery
Effort	Focused	Moderate	Expansive